How's my Luck now?

Reflections, views and descriptions during my stay at IIM Lucknow from July 2004 to March 2006

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Location: India

Sunday, August 22, 2004

Summer project presentations - Part II

Moving on to the presentations in the areas of General Management and Strategy:
  • ICICI Property Services. The task was to study the Indian biotech industry in depth, identify the areas of growth in terms of segments within biotech, as well as geographical region-wise. The student visited six states in his study and met several state and central government officials (esp. the Department of Biotechnology) in order to get relevant data. The aim was to make recommendations to ICICI Property Services about regions where real estate (in the form of biotech parks, etc.) could be developed to host activities of biotech companies.
  • ICICI Bank. The task was to study usage of 'alternate' delivery channels of banking services (Internet banking, mobile banking, e-mails, etc.) by the bank's customers and make recommendations to migrate increasing number of customers towards these channels from the usual personal banking through bank branches.
  • Tata Indicom. The student was involved in the launch of Tata Indicom's prepaid service with the added innovation of RUIM (Removable User Id Module)-based mobile phones, which would make usage of CDMA phones more flexible compared to the existing scenario.
  • PricewaterhouseCoopers. The student was part of a team which was commissioned by a client to study the power sector of various countries in detail, giving recommendations to the client on which country to enter into, in the power sector.

These projects, by nature of strategy, had a large scope and so mostly weren't fully completed in the 8 weeks duration of the training. The questions asked by the judges (professors) were pretty good in this segment. Overall, it was a good way to learn what kind of work students normally get in these 2 months.

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